KKday, Asia’s largest online travel-experience ecommerce platform, has raised US$10.5 million in additional funding led by Japanese travel industry leader H.I.S. with participation from existing investor MindWorks Ventures.
The alliance and funding is expected to help KKday expand its regional presence and further improve its variety of affordable product offerings to travelers.
KKday curates more than 10,000 travel-related experiences from more than 500 cities and 80 countries with over 4 million unique visitors and serves a few hundred thousand travellers each month.
The company applies big data analytics to drive business decisions and to refine current offerings to optimise customer experience.
Headquartered in Tokyo, H.I.S. has offices located in over 130 cities around the world.
As the in-destination travel industry is fragmented, managing supply chain is a major challenge.
This is why KKday focuses on developing a strong Supply Chain Management (SCM) system that allows all types of suppliers, big or small, to communicate with customers and manage orders without any IT investment.